Gossip Friday: The Bride Wore Gray

Since a certain couple’s anniversary is coming up, here’s one from May 1939:

And the bride wore gray.

When Carole Lombard and Clark Gable announced their intentions to wed, the question of what the bride (a divorcee) should wear became important not only to Carole but to thousands of other women who were about to marry for the second time. Carole never faltered in her choice for a moment.

“A gray suit,” was her decision. But the problem wasn’t solved that easily. There are grays and grays, some flattering, some hard and cold in tone, some unkind to blondes, as every woman knows. So, in order to secure exactly the proper shade for her, Carole devoted “a gray week” to the selection of the color. Irene, who was to create the suit, began by sending to Carole sample after sample of gray materials ranging in tone from rose-gray to blue-gray.

Between his “Gone with the Wind” scenes, Mr. Gable would aid Miss Lombard in the elimintaion of tones, until, finally the exact “Lombard gray” was chosen.

So, when you gaze at pictures of the newlyweds, remember this little story behind the wedding suit and, with a smile of universal understanding among women the world over, wish the bride a long and happy marriage with no “gray” ending.

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