Gone with the Wednesday: Snag Yourself a Scarlett Sweater

Gone with the Wind did not suffer from lack of marketing. Products sporting the film’s name were pushed upon the public long before the film was released; everything from clothing to perfume to candies to jewelry.

In 1938, even before the film was cast, you could buy yourself a “Scarlett O’Hara sweater” that is “inspired” by the film:

Or you could “Play the lead in Gone with the Wind” in this dress:

As the film was in production and released, the marketing hit a fever pitch and you could get your hands on Gone with the Wind jewelry:

Or you could win it in a magazine contest!

In case you’re wondering who beat you to the punch and won (hope they saved their prizes for their grandchildren!):