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Gone with the Wednesday: 1938’s Casting Roundabout
1938– a year full of suspense and speculation in regards to Gone with the Wind. Who would be Rhett? Who would be Melanie? Who would be Ashley? And especially…who will play Scarlett? To call the book a sensation would be an understatement. In three separate celebrity interviews from that year, magazines stated that young Judy Garland “spent last Christmas reading Gone with the Wind,” Deanna Durbin “has read Gone with the Wind twice!” and–the horror–“Nelson Eddy admits he has not yet read Gone with the Wind!” There was a lot at stake for this cast… In February, Photoplay magazine reported: Our monthly “Gone with the Wind” Department…whispers now have it…
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Gone with the Wednesday: Snag Yourself a Scarlett Sweater
Gone with the Wind did not suffer from lack of marketing. Products sporting the film’s name were pushed upon the public long before the film was released; everything from clothing to perfume to candies to jewelry. In 1938, even before the film was cast, you could buy yourself a “Scarlett O’Hara sweater” that is “inspired” by the film: Or you could “Play the lead in Gone with the Wind” in this dress: As the film was in production and released, the marketing hit a fever pitch and you could get your hands on Gone with the Wind jewelry: Or you could win it in a magazine contest! In case you’re…
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Gone with the Wednesday: “Gone with the Wind Indeed!”
This week, featured is another article from the archive, Gone with the Wind Indeed!, Photoplay magazine, March 1937. This article is all about the pressing issue of casting the great civil war epic: Time was when you could call a man a rat in Hollywood and get yourself a stiff poke in the nose. But now what you get is–”Rhett? Rhett Butler? Well–I don’t know about that ‘profile like an old coin’ stuff, but I’ve been told I am rather masterful and–” Yes and there was a day when you could call a woman scarlet in this town and find yourself looking into the business end of a male relative’s…
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{Vivien Leigh and Laurence Olivier Appreciation Blogathon} Spotlight on: Vivien Leigh
As is Gone with the Wind folklore, producer David Selznick’s search for the perfect Scarlett O’Hara reached far and wide, cost thousands of dollars and took years. Every female star auditioned for the part, regardless of how qualified she was. People on the street debated on who should play her. Southern debutantes took acting lessons and bought train tickets to Hollywood. It caused a nationwide frenzy. Then appeared the dark horse: British Vivien Leigh–whose casting surprised some, and rattled others. Civil War descendants decried her casting in letters to newspapers, stating, “The selection of Vivien Leigh is a direct affront to the men who wore gray and an outrage to the memory of…
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Gossip Friday: Scarlett Also-Rans
From March 1940: Talk of Hollywood, recently, is how much luck the girls who did NOT get the Scarlett O’Hara role in Gone with the Wind had! Of course, Vivien Leigh was the “lucky” one who got the part. But look at the others– Bette Davis did Jezebel instead and won an Academy Oscar; Norma Shearer, in The Women, did such a swell job that she may get the next Award; Tallulah Bankhead, when she flopparooed on Scarlett, did the stage play that’s getting her international raves…ditto Katharine Hepburn, who also did NOT get the O’Hara plum, but who scored hugely behind the footlights in Philadelphia Story. And Susan Hayward,…