Gossip Friday: The Madam

From August 1936:

Clark Gable and Carole Lombard, playing the night spots together, are having a picnic of fun. Of late Clark has called Carole “The Madam.” Dining out, he insists on saying “Will the madam have this?” or “Where would the madam like to go?” A Trocadero waiter stared strangely at Miss Lombard after such an address from Gable the other evening. After he had taken their order and departed, Carole murmured, “Perhaps you had better not call me ‘The Madam’ in front of strangers!”