Gossip Friday: Slave to Fashion
From December 1932:
A month or so ago, a small item in the daily register announced that Clark Gable had more than 200 turtleneck sweaters in his wardrobe. Immediately some ingenious clothier purchased a large stock of such sweaters and advertised: “Boys, if she told you your features were like Clark Gable’s, don’t let her learn her error–wear one of his sweaters and make the resemblance even more evident.” Now most of the boys feature the special Clark Gable turtleneck sweaters and assure the girls that women are the only slaves to fashion.