Gossip Friday: Gable’s Beauty Salon

From February 1932:

Gable’s Beauty Salon across from the Paramount Studio has doubled its business since the sudden popularity of Clark Gable. Somehow the impression has circulated throughout the neighborhood that the shop is operated or financed by “What-A-Man” Gable and that he may drop in any minute. There is a large framed picture of Clark, placed in the shop by the shrewd owner of the establishment, who incidentally has never seen the Great Moment.