Gone with the Wind did not suffer from lack of marketing. Products sporting the film’s name were pushed upon the public long before the film was released; everything from clothing to perfume to candies to jewelry.
In 1938, even before the film was cast, you could buy yourself a “Scarlett O’Hara sweater” that is “inspired” by the film:
Or you could “Play the lead in Gone with the Wind” in this dress:
As the film was in production and released, the marketing hit a fever pitch and you could get your hands on Gone with the Wind jewelry:
Or you could win it in a magazine contest!